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Apple introduced a new kind of digital music player with the iPod, allowing users to carry their complete music library in their pocket and listen to it on the move. The iPod had unparalleled marketing and promotional exposure. The iPod was introduced as a part of Apple’s digital hub strategy. “With iPod, listening to music will never be the same again.” We all know digital music players used to exist before iPod, but as we know Apple is good at marketing so… “With the iPod, Apple has invented a whole new category of digital music player that lets you put your entire music collection in your pocket and listen to it wherever you go,” said Steve Jobs, Apple’s CEO. While the iMac sparked Apple’s rebirth in 1998, it was the introduction of the iPod in Oct 2001 that sent the company to the top of the world’s most valuable companies list. History of Apple These products and strategies helped Apple win before the Launch of the iPhone

Top 10 Partnerships/Collaborations Made by Apple.

What does Apple’s Investment Landscape look like?.

What are Apple’s Top 5 Markets besides the US by Revenue?.

What does Apple M&A Landscape look like?.

What are the Potential Future Products of Apple?.

What are the products and services responsible for Apple’s growth?.

What does Apple Patent Portfolio look like?.

What does Apple’s R&D investment strategy look like?.

What does Apple Financial Growth look like?.

Now, let’s deep dive into the reasons behind Apple’s success.

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So if you’d like the entire analysis in PDF form that you can download and save for later reading (or sharing with your friends), just fill the form below and we’ll deliver it right to your inbox.

While this study explores Apple’s business strategy, it will also help you acquire some basic principles which could be applied to any kind of business, yes, even yours.

Time is money and hence we have included an interactive TOC so you can directly jump to the section of your interest.

includes iPhone, Mac, iPad, Wearables, Home and Accessories, and Services like iMessage, FaceTime, Apple Maps, etc.īut before we move forward with Apple’s Business Strategy insights, 2 things,

Reducing the business’s reliance on iPhone salesĪs for the product and service categories, Apple Inc.

Focus on product design and functionality.

It’s so competitive, I would describe it as a street fight for market share in the smartphone business.”Īpple business strategy consists of the following four elements: “We have fierce competition at the developer side and the customer side. According to a report, the corporation spent $16,217 billion on R&D, accounting for 7.9% of total sales. The company also increased its spending on product and service research and growth in 2019 compared to 2018. Even the apps are tightly controlled to follow Apple policies. This inherent benefit assists the corporation in achieving a higher degree of synergy between its hardware and applications. It has always built, controlled, and manufactured all of its hardware and software.

It has reaped enormous benefits from the vertical model. Vertical integration is another main reason that distinguishes Apple from the competition.

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By combining its designing capabilities, hardware expertise, and software prowess, the company has built an ecosystem that a user doesn’t want to leave. This is more when compared to other technology giants out there today such as Google ($181B) and Microsoft ($143B).Īpple’s growth could primarily be attributed to its business strategy. The company has experienced unparalleled revenue growth, from just $8 billion in 2004 to hit over $274B last year. Apple is one of the world’s most popular and recognized labels. Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple on the 1st of April 1976 and brought creativity to the table in the form of their rendition of a personal computer. The business is now the most profitable technology corporation in the world. The company first crossed its $1 trillion milestones just two years ago.

On a fine Wednesday of August 2020, Apple became the first publicly traded US company to hit a Market capitalization of $2 trillion. However, before we move forward, a small intro about Apple. This strategy teardown compiles the ideas, innovations, technological research, partnerships, and most importantly the strategies that are responsible for Apple to grow to such heights.